Pollinator Partnership (P2) is the world’s largest non-profit 501(c)3 organization that is devoted solely to protecting pollinators and their natural habitat. Businesses big and small work with P2 to promote their mission and sponsor events and programs.
Ona Foods is pledging a portion of each product sold to P2, specifically the Bee Friendly Farming (BFF) Program. This program requires farmers to meet certain criteria to provide pollinators on their land with exceptional habitat. Rourke said, “There’s a certification process and it’s more involved. It encourages the use of best management practices and reducing or eliminating the use of chemicals on the land.
In addition to chemical alternatives, farmers must use 3-6% of their land for bee foraging, provide clean water for bees, ensure a variety of flowering plants remain in bloom throughout the growing season and provide features like hedgerows and natural brush where the bees can nest and mate.
“Putting the bee on the wrapper means we can raise awareness for P2,” Feuille said. “People have an emotional connection with bees. The human species would have a very hard time staying alive without the bees and other species of pollinators. They are a cog in the wheel of life and by putting the BFF symbol on our wrapper, we’re allowing people the opportunity to dive deeper into the issue and go down the path of knowledge where action begins.”
Learn more at http://www.pollinator.org/